Ordeal, Death, & Rebirth
The later phase of the hero’s journey is where things get interesting. Anything insightful or of value becomes increasingly more scarce.
In this phase, the hero faces challenges, encounters death, and then experiences a rebirth that sets them on the right track for ultimate victory.
When I first launched You Revolution, the platform was exclusive to
Senior Executives, Business Owner, CEOs, Directors, and professionals juggling parental responsibilities or a HR & Learning & Development Professionals and it worked well for a while until covid hit.
You Revolution training and pop up masterclasses had been typically delivered person to person to corporates and StartUps in their offices or in rural locations and only a handful online.
So the previous flow of interested customers was reduced to a dribble with the introduction of the first covid lockdown in March 2020.
As an avid “bell curve of probability” supporter, this black swan event left me totally bewildered, to say the least.
Upon delving deeper, I established that You Revolution had unintentionally now slotted into a global market which meant our competitors were not just in the UK market but USA, Australia, Europe and indeed all over the world.
Covid was an existential threat to everything we had built. At times, I considered giving up, starting afresh and abandoning You Revolution completely.
Thankfully, during a moment in my deepest pool of despair, I experienced a revelation:
You Revolution now needed to niche and to identify our ideal target audience.
So I pondered what clients made my heart sing and shared similar values to me like nature, equality, sustainability, integrity, honesty, diversity and making a difference
I went back to the drawing board and decided to focus on Introvert, Millennial, Go Getters.
It was a total rebirth, but I emerged stronger than ever. This initial set back and subsequent transformation helped me to create something better than I had ever imagined.
The Triumphant Return
One of the final stages of the hero’s journey is the return home. For You Revolution this was more a case of a new path forward rather than a return. Once I had discovered You Revolution’s niche and was beginning to gain traction, I took appropriate steps to execute and am still in the early stages of this process.
A hugely celebratory moment:
You Revolution entered into the market older, wiser, and more resilient to tackle any future challenges.
“If you never give up, you never fail”
“I can and I will watch me”